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How To Grow Your Business by 40% This Year! Here is your chance to use a time tested, proven tool and benefit from it right away. Last week the results came in. Permaboss.com had a 40% increase in sales over the previous year without an increase in staff. That’s 15% higher gain than the previous year. Who cares right? Well, understand we are not magicians, gurus or experts. Rather we are ordinary hard working folks just like you. Now maybe you could use these tools too can reap the benefits we did. The secret is that it came from using the newsletters and from practicing what we preach, nothing more, nothing less. Hopefully this information will motivate you to take action this week and write a sales letter to your client base. I will do my best to give you basic proven guidelines so that you can make a letter that works for you. Three Reasons Some Sales Letters Succeed When Others Fail Succeed in this case means “sales results.” A letter must motivate your prospect or client to act. If you can write a letter that does not violate these three little elements you are home free:
By “single clear coherent statement” I don’t mean to repeat your idea over and over on the page. It means you should ask yourself, “What am I trying to convince the reader to do?” Write this down as a note on the side of your paper then build your sales argument around that idea. Don’t RUSH, stay logical. When you think in this way you will force yourself to be specific. Specific details in a letter out perform generalizations. A sales letter can’t claim success if the reader just remembers it, it can only claim success if it provoked that reader to take action! Specifics Sell – Generalities Don’t. So, if you want the phone to ring, if you want people to mail in orders, if you want people to walk in through the door and say “I want that!” then... Get To the Point Don’t waste time, don’t try to be subtle because it will cost you responses. Cleverness, cuteness or in-jokes also suppress response. GET TO THE POINT! For example...
When you say “For example” after making a statement, you force yourself to give an example and get to the point no matter how loose and non specific your argument was before that. Why? Because...
This technique has the advantage of dismantling the skepticism in your prospect. The reader might be asking themselves “Why?” and by asking this question on their behalf you put yourself in their shoes and begin to establish rapport. Rapport has power to move people to act. The reason is...
Once again your force yourself to cut to
the chase and make your point. This forces you to offer evidence and back up
what you are saying. Notice how these three phrases even make the flow easy to
follow. With writing, you have to compete with outside distractions the reader
has, plus you only have a moment to capture their attention before they throw
your offer out, put it away for safe keeping or act on it. Only one of those
actions pays your bills!
This is the easiest of all. If I say to
you “I have something you want,” what is your reaction? Normally its
“What is it?” This is a way to grab someone’s interest instantly and again
it forces you to get to the point. Since we are dealing with
Force-communication we are essentially taking the reader by the hand and leading
them through the maze. A reader who resists – who abandons ship – well they
deserve to be left behind while the smarter readers are enjoying the benefits of
whatever it is we have convinced them to have or do. Tell
the Reader What to Do You can see how easy the three elements
are. Use them. So many writers ignore them and then give up when their one and
only mailing fails and falls flat. The function of a sales letter is that of a
sales person. When a sales person sells they need to ask for the order. You need
to do the same in your sales letter. Its no different then the waiter asking you
about desert or coffee. You need to ask for the order at the end of you letter. Who
Are You? A letter is your projected image. Your
reader has a psychological reaction to the image presented in your offer. This
means you really do need to establish rapport, you do need to make your letter
simple, straight forward and uncomplicated. Your honesty and integrity should
show through and your style should reflect who and what you are, or in some
cases what you want to be in your prospects eyes. So get rid of your ego, work
on your rapport, get to the point and see the response to your letters
skyrocket. 10
Easy Tips All Successful Letters Contain
”I
want 1 ½ minutes of your time.” Or “If
you give me 1 ½ minutes of your time, in turn I’ll give you information about
an opportunity you probably never thought would be available to you in today’s
marketplace.”
Following this set of rules can result in a quick spurt of results and effectiveness in your mailings. These rules apply to email messages and faxes as well. If you are not communicating with your clients and prospects frequently then you are missing out on the low hanging & profitable fruit that is yours for the picking. Did you enjoy this issue? If so
I would really appreciate if you would pass this along to your friends and
acquaintances. Robert Harbauer © Copyright Permaboss.com Inc 2003 |